Businesses are learning how to use social media effectively. By running online promotions on social media, it is possible to avoid the expenses of advertising promotional offers. By using incentives to generate likes, a company can reach a large number of users. There are, however, a few additional ways that businesses can use social media.
Online advertising has been shown to be effective, but most businesses stick with traditional pay-per-click advertising services. Facebook and other social media networks, however, have pay-per-click capabilities as well. Businesses should try a campaign on these integrated advertising platforms to see how effectively they work.
Another option is to create social media apps or games. While these will require a large investment, a sponsored game has the potential to attract a steady stream of interested users. It is important to have a great idea for an app or game and use experienced programmers, but this technique has the potential to put a brand name in front of millions of users.
Source: http://tomaltman.com/alternatives-ways-for-businesses-to-use-social-media/
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